Bulgaria's major annual event in tourism, the Bulgaria Dream Area conference, opened in capital Sofia Friday. Held under the heading "Bulgaria - The Future Regional Convention Centre", the international conference will pursue to instigate vivid discussions on the opportunities of convention and visitors tourism in Bulgaria.
Organized in partnership with the Bulgarian Convention and Visitors Bureau (BCVB), Bulgaria Dream Area brought together more than 150 participants, including heads of European convention bureaus, state representatives and tourism experts. This is the fifth time that the major forum takes place.

"This year's venue is probably the most exciting for all five years of organising Bulgaria Dream Area," former Governor of Nevada Bob Miller said at a press conference on Wednesday. "The reason is that now the EU is on the horizon and more and more tourists will learn to come to Bulgaria."

Convention visitors to Bulgaria are expected to number 350 000 this year, marking a significant increase over the past five years. That was broken by Deputy Culture Minister Dimitar Hadzhinikolov at the opening of Bulgaria Dream Area.